Joy Bing Fleming

February 28, 2012 by  
Filed under Coaching, Online Marketing, Social Validation

I can’t remember who reached out to whom first when it came to my relationship on Face Book with Joy Bing Fleming but it immediately evolved into a wonderful correspondence and over time into a deep friendship of trust and mutual cooperation and admiration.

I can honestly say that she has gone out of her way for me in helping me out as I navigate the ins and outs of the social media. She is a social media maven and has been cited for her numerous connections on Twitter. How she finds the time to link up with me and make me feel so special astounds me.

She has shared me with her list on more than one occasion and tried to help me enhance my business. So it is my turn to do something in return for Joy.
She is going to share her enthusiastic knowledge in on March 1, 2012. This isn’t just like any other course. Have you ever been to a course where you get way more than you paid for? That is how Joy is as a person.

She goes way overboard in terms of her delivery. She brings you knowledge simplistically so you can understand social media in everyday language and really “get it” to incorporate it on your own pages. She gives you examples that you can immediately relate to. She also gives you great ideas for posting to make you sound creative and get you responses.

She teaches you the fundamental steps of engagement so you automatically acquire friends and fans and begin a social network. She takes all of the guesswork out of it for you. This is what you want! To be building a social community.

She also teaches you what NOT to do. Blunders that beginners and even practiced users are making.

Find out how to persuade your network how to opt-in to your free-giveaway page and become part of your list. How to build the trust. How to develop quality followers on Twitter… How to get retweeted… How to follow influencers and be popular. Learn all about the symbols and what they connote. Learn why you should relate far more than you should promote and Joy will explain how you could lose your followers by not adhering to her special secrets. She has a proven formula for you

Haven’t you always said to yourself that you would like to become an EXPERT at Social Media?

Most Sure-Fire Proven Customer List Building Tips to Grow your Business!!!

February 27, 2012 by  
Filed under Coaching, List Building Strategies

For Coaches, Consultants, Advisors, Mentors, Entrepreneurs who are still confused about which List Building Strategies to use!!!

It’s no secret that building your customer list is one of the most challenging parts of building your business!!

In today’s uncertain economy and in building a business, list-building strategies often spell the difference between failure and success. If you’re like most entrepreneurs, you’ve probably heard gazillion things you can do to start building your customer and client list.

The great news is that entrepreneurs can use several free or low cost strategies that work like a charm- the proven formula is in doing them right. While any of the marketing tips in this series will work independently, combining two or more will skyrocket your results.

  • Develop a Social Media Presence-If you don’t know this, it is the best kept secret! Entrepreneurs can create accounts on sites like Facebook, Twitter, Linkedin and can regularly communicate with prospects. According to Michele Scism, you could have 1000 followers in just 30 days and that’s because it’s an effective and inexpensive way to maintain top of-mind-status with potential clients and customers. A couple of things to keep in mind when social networking:
  • Let personality shine. It’s no secret that people want to do business with people, so implementing personal touches is a good thing. From a favorite football team to a favorite pet, prospects will begin to like and trust entrepreneurs they can get to know (and if they don’t they’re probably not an ideal client anyway.) It’s a fact of life that when you are posting you need to give something of value. Suppose you were a color expert you could add that the color blue connotes trust and that is why banks and the police use it.
  • Keep an eye on the clock. The ugly truth about writing on social media is that time just flies by. Between creating new posts, checking others posts, responding here and there, an hour can go by in what seems like mere seconds. In other words it can be an effective means for customer list building but not if it means it is taking up more time than it should. The best kept secret is to use a timer and only allow yourself so much time on social media.
  • Tie social networking in with other marketing materials. Another best kept secret…Start a conversation on Twitter or Facebook, and direct followers to its end on a blog or a website. Or start a conversation in an article and direct readers to a Facebook post with more information.

© 2011 Sarah Wood

 About the Author: Sarah Jo Wood is founder of Evolving Advisors Inc. and author of ‘How to turn a No or a Maybe into a Yes!”  Her coaching program teaches entrepreneurs like you to overcome objections so you can sign up all the clients you want, fill your practice, and increase your bottom line.  To begin supercharging your sales, download your complimentary sales package today at

5 Places You Can Use Magnetic Phrases for Maximum Impact

February 20, 2012 by  
Filed under Coaching, Copywriting

Within one day you could be writing like a Copywriter!

Magnetic Phrases – those spellbinding words that attract interest from readers and compel prime customers to complete the purchase – are very powerful tools that can – and should – appear in any business owner’s toolbox. The beauty of magnetic phrases is that you can use them anywhere you need a boost in responses. Most of you would think to use compelling words and phrases in sales copy, but would you think to use them in your blog posts? Or newsletter articles, perhaps?

The fact of the matter is that this compelling lingo can be used to captivate readers of any medium, but here are the top 5 that we’ll talk about today:

  1. Sales pages. Of course, anyone who has written or has thought about writing a sales page knows that you’ve got to attract attention, keep attention, and move readers to the sale. So it’s no secret that magnetic phrases would have a place on the sales pages devoted to the promotion of your products and services. Read more

How Top Copywriters “Magnetize” Readers – and Sell Millions of their Products and Services

February 16, 2012 by  
Filed under Coaching, Copywriting, Online Marketing

There’s a secret that top copywriters don’t want you to know about. The secret is that getting more sales with your marketing is all about getting readers excited to step forward and do business with you.

And a major way to do that is by choosing words that strike the right chord with your target market and cause them to respond with enthusiasm – so that they can hardly wait to click that “Buy Now” button or take whatever other action you want them to take.

And when you have a “copywriting toolkit” chock full of compelling words at your disposal, you’re able to :

  1. Get your creative juices flowing. When starting from scratch, most of us fall back on our inner database of most-used words to communicate our message. But unfortunately, marketing that is filled with common, everyday language isn’t likely to excite or compel your readers…you’re more likely to bore them right to sleep. (No offense…it’s true of all of us!) Not to mention that when you’re staring at a blank screen, even the best writers in the world sometimes struggle with writer’s block (you know, that sweat-inducing, sheer-panic feeling that rises when you realize you can’t think of a single word to write). But if you know the right words to use, you can… Read more

Do you feel guilty about enrolling????

When most people think of enrollments, particularly in one-to-one enrollment conversations (think free consults), they typically experience a feeling of guilt or shame.

As if they’re somehow duping or manipulating someone else into doing something they want to do. Or they feel self-serving, like making a sale, and reaping the financial rewards, is somehow a negative thing. But I’m here to shake up that line of thinking, and to do that I need to break something to you that might be a bit hard to hear.

Thinking of sales like this, in a way that makes you feel guilty about the enrollment, only hurts everyone:

You – because you aren’t bringing in revenues, and without revenues, your business doesn’t even have a chance of surviving.

Your prospects – because they aren’t getting the help they NEED in their lives.

Let’s face it: the idea of sales as self-serving is actually selfish in and of itself. Because it’s NOT all about you. Yes, selling your products and services will help you, financially and perhaps emotionally (in the satisfaction of helping others). Read more

Becoming a Sought After Speaker

Within 20 days from today you could become a sought after speaker. Are you ready for that? Are you tired of working hard to get each client and not getting booked, even though you are an amazing public speaker or trainer? Even if you are super social-networking savvy, even if you are great at follow-up and brilliant at e-mail marketing, you are still missing out if you have not yet mastered how to use public speaking to easily attract clients.

The proven formula to deliver a speech and come home with clients is both an art and a science. Caterina Rando has the best kept secrets for growing your business and is going to graciously share her 20 years of experience with you on February 18-19 to do just that. She is a best-selling author, an award winning keynote speaker, trainer, business coach and a publisher. Her book has been translated into 11 other languages. She is world renowned with an overwhelming array of repeat clients who have consistently made mini-fortunes from following her teachings.

In this dynamic two-day event, Caterina will share her ten step system on how to use public speaking, tele-seminars and webinars to make your business THRIVE. “When I started my business in 1995 I had no marketing budget and started to use public speaking to grow my business. Since then I have studied and, more importantly, tested and retested the best ways to use public speaking to easily attract clients. I will share all my top secrets and strategies with you here. These are the same ideas that have helped many of my clients quickly double and triple their income.” Read more

Part II The tumultuous years of paid advertising

February 7, 2012 by  
Filed under Coaching, Copywriting

In the 1920’s credit lending started to evolve. Advertising became more acceptable as a way of life, as life danced into the prosperous 1920’s. No longer did advertising cause social and ethical anxiety about its implications, especially with the advancement of credit.  President Calvin Coolidge blessed advertisers and agents in an address in 1926 when he stated, “…It is a great power that has been intrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world.  It is all part of the greater work of regeneration and redemption of mankind.”

It was also the advent of the radio age.  Between 1923 and 1930, 60% of American families acquired a radio.  As a medium, radio turned out to be one of the most successful ways to reach consumers. If any of you remember, or are history buffs, you will recall they had serialized soap operas on the radio, sponsored by certain products.

Advertising’s import was not wasted on the government as a way of drafting soldiers and one might look at the ads today and question their value as propaganda. Read more

Part One of a History of Paid Advertising

February 6, 2012 by  
Filed under Coaching, Copywriting

A history of paid advertising from American Colonialism to 1950’s

Considering the not so distant past of cigarette and politically incorrect advertising, what will they say about the internet 10 years from now???

Advertising began as ordinary, very dry  print, not any more distinguishing  from the rest of the print found in handbills or gazettes in the 17nth century.  It was simply a description of fact, without any layout, typesetting or graphic, of an article or an event.

As the Industrial Revolution gathered speed in the 18nth century, consumer goods became more varied and sophisticated.  Manufacturers became aware they had to create a “need” for their products.  Advertising became more intricate.  A particularly disturbing type of American advertising in that era can be found in “slave sales” or for the return of escaped slaves. Read more

Can Therese Skelly read your mind?

February 3, 2012 by  
Filed under Coaching, Finding Your Blind Spots

Today, I took part in Therese Skelly’s mini mastermind for 90 min. and enjoyed myself immensely.  Not knowing what to expect, I was slightly nervous, especially when I heard the word hotseat.  For some reason, that word frightens me.  I think of bright lights glaring at that seat, sweat dripping down my body and choking on my words, not knowing what to say.  It was anything but.  As a matter of fact, my 12 min. on the hot seat seem to fly by in a matter of seconds, and were very reflective, informative and fun.

Therese has a way of getting to the nugget of what is standing in someone’s way with immediacy, clarity, and kindness.  She can read into the situation before the person is done talking and will gently interrupt them with a question that is perplexing and profound.  At least to me it sounded that way.  To the person being asked the question, I think there was a resonance.  So after a little reflecting, the person being asked the question was able to come up with an answer, Therese didn’t accept that answer and asked the question again and the person came up with an answer again.  The question was once again repeated, and the subject magically came up with the answer in a few cases.  Therese then coached around their answer and I was so impressed with her abundance of knowledge for so many different topics.

In other cases Therese asked many questions and illustrated how a person’s life story could be made useful on a webpage by showing vulnerability, intrigue and heroism.  The webpage could be made to come alive rather than just listing features.  For me, it became visual in my mind and the person talking became an exciting character I wanted to get to know.  By revealing her true story on her webpage, she engaged the reader and persuaded the reader to join her side.  Her webpage would now become more persuasive, credible and attractive due to the questions Therese had her answer.

For me, my concern was that I could not memorize my speech and was told that if I read it, it would sound canned. Therese assured me that many coaches read from notes including her and there was nothing wrong with doing it that way.  She said the key was to use voice variety, meaning to use inflection, tonality and lots of pauses.  She said to pump up a word and had me take out something to read.  I read a paragraph and she suggested I make changes in the way I emphasized certain words, that I slowed down, that I paused, and then I used more inflection.  We practiced a few more times and each time the group felt I improved.  I decided to hire her as a voice training coach.  I am naturally monotone, so I have a lot of work cut out for me.

The thing is what surprised me the most is that in the beginning I blurted out three or four things I wanted to change, so how did she narrow it down to what was really pressing me, when I didn’t even realize it was pressing me?  Is she a mind reader?  How did she zero into it?  How did I know to zero into it?  It just seemed to happen and it was the right thing and now I feel such a sense of relief because I know what the problem is.  And I now know the solution.  Not bad for $49!  To say, I highly recommend it sounds very cliché, but in this case, I will risk sounding cliché.  She has just opened up availability for another one on February 17 and it is limited to only six.  I got so much out of listening to the other five participants and parts of their stories resonated with mine, so it was free coaching all around.  I had heard wonderful things about Therese Skelly, but never thought I would be able to afford her so this presented an awesome opportunity.

You won’t regret it if you sign up.

Sarah Jo Wood is founder of Evolving Advisors Inc. and author of ‘How to turn a No or a Maybe into a Yes!”  Her coaching program teaches entrepreneurs like you to overcome objections so you can sign up all the clients you want, fill your practice, and increase your bottom line.  To begin supercharging your sales, download your complimentary sales package today at