Here I was, beginning with a coach once again…I knew as a coach I had to be coached. It simply is a belief I have. To keep things in perspective. For when I get a rough client, for when I feel too alone, to keep me accountable, to keep me with fresh ideas and to keep me on the rails otherwise I flit from here to there without making progress. But honestly, deep down, I thought I would get the same type of coach I had had 20 years ago. You know the type. What are your goals, 1 yr., 3 yr, 5 yr, income wise, I realize that all of this is to make one aspire but it has been around for 25 years and you would think they could come up with something more original by now. And what are my visions…what do I want to own? I am not putting that down. I think it is important to have a vision board with pictures of what I want to attain. But that kind of coaching is so cliché anyone can do it, it doesn’t require anyone special to do it. It really requires an administrator not a coach if you know what mean. It has a lot of forms to fill out and projections to create.
Quite frankly, how the heck do I know where my income will be in 5 years? For someone like me, I have no idea. Does it require an algorithm that I should know? How do people figure that out? I could probably figure out two years, but one year is enough for me. I have enough problems figuring out one year and implementing it. I know I am supposed to work backwards. Figure out the income I want and then fill in the programs and products required to make that income happen. But let’s get real. What comes first? The chicken or the egg? I have to start somewhere and how is that going to be at six figures. Unless I have the luxury to write 6 niche-driven books and teleseminars and have three rock star coaching programs to start and drive a list up to 3000 within a month. I have to start at the beginning. Which for me is an ebook. And three coaching programs. Before my website is up. And I am so lucky to have that because of my coach.
But I digress from coaching. See that is the thing. I really lucked out. I wouldn’t have the book if it wasn’t for her. In the beginning she talked about branding, target markets, niching, and it all went over my head. I figured I would ignore it until we went on to another topic that I was more interested in. She kept pummeling that without finding my strength or passion I would not be able to write a book. I would not be able to give a teleseminar. I probably wouldn’t be able to coach. My throat went dry and I paid attention.
I thought to myself, “What is my passion?” I knew my pets were my passion but what did that have to do with business. I felt like a bore. Nothing came up for me. I went back over my life to the time of having a lemonade stand and knew I had been a little entrepreneur, a little on the serious side, always evaluating, and then I started searching through my careers. I had discovered at an early age that I could not work for anyone else but myself, but how was that strength? There were millions of people like that. So what! What was I passionate about in my business career? What had I been really good at? I kept coming up empty handed and more and more frustrated. My coach kept encouraging me telling me these nuggets were there…that we all had many passions, they were forgotten and we had to keep searching to remember. It eluded me. I felt like the proverbial dumb blonde. My brain was blanking even. My mind frame was becoming negative and I knew I would never, ever get it. This was for the luxury of writers and really successful people, not me.
She reminded me of how successful I had been in my career in sales and suggested that some kind of passion must have come out of that…so I thought and thought. I knew I had been good at negotiations but wasn’t passionate about it. As I dug further I asked myself why I had been good at negotiations. On analysis, I realized I had been really great at overcoming objections. As a matter of fact, I loved overcoming objections. I even received compliments on this ability. My heart made a connection and I knew this was my passion, my strength.
Once I found it my world changed. I wrote a book about it. That sounds easy…”I wrote a book about it.” Let me re-phrase it. I spent 6 months working 10 hour days writing a book about it, sometimes anguishing and fretting, waking up at all hours to edit copy. In the process of doing this I gained a great deal of confidence. I knew I had a message to share with others. Before I started the book, my coach assured me that her coachees complained to her that they didn’t know how to answer objections and there was a real need for such a book. I did an SEO search and there were no other books for sale for coaches according to that program , only many articles on objection handling. So I knew I had a targeted niche.
But once again I digress. I really want to talk about the qualities of having a great coach who doesn’t coach according to the a,b,c’s. Almost from the very beginning, she had me searching for the very visceral components of “who I am” in order to create products to sell. So not only do I have an ebook to sell, but I have a companion class to go with it-a teleseries. As if that isn’t enough I have the confidence to know that I am an expert in the field, a specialist, a go-to person. When I think of the woman going into online coaching early in 2011, I was really quite cynical expecting very little change. What I got is like 10 Christmases. I am so excited. I can really help people with my product. I have my coach to thank. Her name is Jan Marie Dore of www.femalepreneurs.com
© 2012 Sarah Wood
About the Author: Sarah Jo Wood is founder of Evolving Advisors Inc. and author of ‘How to turn a No or a Maybe into a Yes!” Her coaching program teaches entrepreneurs like you to overcome objections so you can sign up all the clients you want, fill your practice, and increase your bottom line. To begin supercharging your sales, download your complimentary sales package today at www.evolvingadvisors.com.
Today, I took part in Therese Skelly’s mini mastermind for 90 min. and enjoyed myself immensely. Not knowing what to expect, I was slightly nervous, especially when I heard the word hotseat. For some reason, that word frightens me. I think of bright lights glaring at that seat, sweat dripping down my body and choking on my words, not knowing what to say. It was anything but. As a matter of fact, my 12 min. on the hot seat seem to fly by in a matter of seconds, and were very reflective, informative and fun.
Therese has a way of getting to the nugget of what is standing in someone’s way with immediacy, clarity, and kindness. She can read into the situation before the person is done talking and will gently interrupt them with a question that is perplexing and profound. At least to me it sounded that way. To the person being asked the question, I think there was a resonance. So after a little reflecting, the person being asked the question was able to come up with an answer, Therese didn’t accept that answer and asked the question again and the person came up with an answer again. The question was once again repeated, and the subject magically came up with the answer in a few cases. Therese then coached around their answer and I was so impressed with her abundance of knowledge for so many different topics.
In other cases Therese asked many questions and illustrated how a person’s life story could be made useful on a webpage by showing vulnerability, intrigue and heroism. The webpage could be made to come alive rather than just listing features. For me, it became visual in my mind and the person talking became an exciting character I wanted to get to know. By revealing her true story on her webpage, she engaged the reader and persuaded the reader to join her side. Her webpage would now become more persuasive, credible and attractive due to the questions Therese had her answer.
For me, my concern was that I could not memorize my speech and was told that if I read it, it would sound canned. Therese assured me that many coaches read from notes including her and there was nothing wrong with doing it that way. She said the key was to use voice variety, meaning to use inflection, tonality and lots of pauses. She said to pump up a word and had me take out something to read. I read a paragraph and she suggested I make changes in the way I emphasized certain words, that I slowed down, that I paused, and then I used more inflection. We practiced a few more times and each time the group felt I improved. I decided to hire her as a voice training coach. I am naturally monotone, so I have a lot of work cut out for me.
The thing is what surprised me the most is that in the beginning I blurted out three or four things I wanted to change, so how did she narrow it down to what was really pressing me, when I didn’t even realize it was pressing me? Is she a mind reader? How did she zero into it? How did I know to zero into it? It just seemed to happen and it was the right thing and now I feel such a sense of relief because I know what the problem is. And I now know the solution. Not bad for $49! To say, I highly recommend it sounds very cliché, but in this case, I will risk sounding cliché. She has just opened up availability for another one on February 17 and it is limited to only six. I got so much out of listening to the other five participants and parts of their stories resonated with mine, so it was free coaching all around. I had heard wonderful things about Therese Skelly, but never thought I would be able to afford her so this presented an awesome opportunity.
You won’t regret it if you sign up.
Sarah Jo Wood is founder of Evolving Advisors Inc. and author of ‘How to turn a No or a Maybe into a Yes!” Her coaching program teaches entrepreneurs like you to overcome objections so you can sign up all the clients you want, fill your practice, and increase your bottom line. To begin supercharging your sales, download your complimentary sales package today at www.evolvingadvisors.com.