Crazy Networking
October 11, 2012 by Sarah
Filed under Coaching, List Building Strategies, Organization and Productivity Strategies, Social Validation
I live in Toronto and went to the last one of the season and quite frankly, I had a blast. What is it? It is run on a format and don’t quote me on it (c’mon, I have only been to one), but is very organized so when you enter, you pay $20 and are given a seat number to be assigned to.
Then it is floor time in which people all chat with one another before the networking meeting begins. Everyone was very friendly and more open than other networking meetings I have previously attended. Then I heard a buzzer and searched for my seat.
I was seated with two men…. A carpet retailer and a PR agent. One had been there before, and he explained the format. We were to go out on the floor and advocate for each other and bring back cards for people who were interested in the person’s service.
Wow, that certainly took the edge off and sounded like a lot of fun. It was my turn to explain what I did. I am a copywriter and serve just about anybody, so I suggested they look for people with websites, or brochures or in need of writing.
The carpet man went out on my behalf, and for some reason, I didn’t think he really understood what I did but sure enough, he came back with a fist full of cards and described each potential client to me.
Next, the PR man went out and talked me up, and then returned with more cards for me once again. Eureka!
Now it was my turn. The pressure was on me to do as good a job as they had done for me. I shoved my way out into the crowd and grabbed the first person I saw and started to ask if they had thought of purchasing a carpet that year and yes, they had. My heart soared. It was as easy as that. The only hard part was when I looked around the room and everyone was engaged, and I couldn’t find a soul to talk with. So I indeed came back with a fist full of cards for my partners.
What surprised me was the level of excitement I was able to maintain working the floor for somebody else. I was really a pro, and just kept going even after rejection. I was unstoppable. It was so much fun, and everyone was so receptive.
Afterwards there was a speech by an entrepreneur, and then the organizer talked to us about follow up. He reminded us to be polite and open when someone from Crazy Networking called and to be sure to take their calls.
The meeting came to a close, but there was an optional lunch and more time for networking on our own.
I have never been so avid about networking until I went to this event. Also, unlike other networking meetings that start at 6:30 in the morning, this one started at 9:30, which is perfect for someone like me.
I have already gotten a writing contract out it and am in negotiations for something else.
So check the Meet-ups in your area to see if you have one, and if you don’t, think about starting one. They will be successful. I am crazy for Crazy Networking!
Business lessons I learned from canoe trips
July 5, 2012 by Sarah
Filed under Coaching, Organization and Productivity Strategies
I love the summer time; the extra light, the sunshine, the sounds of the kid’s outdoors which makes me reminisce about my childhood.
I was fortunate to be sent on canoe trips during my teens, to the Adirondacks for two week spans. Our guides must have been very experienced to have led us for these two week excursions out in the wilderness. After all we saw bears and snakes.
We would canoe all day with our belongings in the middle of the canoe, two people per canoe and there were about 10 canoes in our group. We canoed in a Vee pattern. We were made to dress as to not get sun burned, also wearing hats so at the end of the day after being so overheated, a dip in the lake never felt so good.
There was always preparation and work to be done. Pitching of tents, scrambling for kindle and finding lumber for the fire. Constant hunger from being in the fresh air. Food never tasted so good although it was nothing more than hot dogs and hamburgers with baked beans. Naturally we baked marshmallows at night around the campfire and sang songs.
We would look up at the starlit sky and point out the Milky Way and other constellations. One of the leaders had brought a telescope so we took turns and studied the sky formations more thoroughly.
I remember the dreaded portages. If you don’t know a portage is it is a land mass stopping you from canoeing on water and you have to traverse on foot until you reach the next water mass. It can be as long as two miles. You have to carry everything on foot and go back and forth several times. The final time you go back is to carry the canoe with your arms stretched overhead. It is awkward, painful and requires a lot of rest stops. The point is you have to have a look at everything, take it apart and put it back together. It is a great way to get rid of clutter and neaten up your carriage.
I bring this up because I liken portages to working “in” your business. Portages occurred about 20% of the time and I have heard that I should be working “in” my business about the same amount of time. When I work in my business I often am doing an analysis of it and taking it apart and putting it back together to see what works and what doesn’t. This is so similar to a portage. Also like a portage, I dread doing it but I can’t go on without doing it. I can’t get to the other side if I don’t do it.
So having the experience of a canoe trip was a great footprint for how life works as an adult. It was much systematized and I recall enjoying being part of a system.
The other thing I recall was I was obedient. I didn’t challenge or ask why. I just did. It was as if I had a business plan mapped out for me and I followed it exclusively. We had to follow instructions as our safety depended upon it.
I wonder what would happen if I followed my business plan so faithfully and didn’t get interrupted by bright shiny objects and a variety of other things that pull my attention away. I am sure you know what I am talking about…facebook, emails, phone calls etc.
Ahh…. the lessons of a 16 year old.
© 2012 Sarah Wood
Sarah Wood, also known as the “Magic Pen,” and author of “How to turn a No or a Maybe into a Yes” and producer of “Magnetic Phrases,” is a copy enhancer/ writer who transforms copy on your website into sexy and sizzling from boring and blah. For a list of testimonials go to her website and check out her long list of happy customers at www.evolvingadvisors.com . She is also a marketing strategist at overcoming objections for coaches, mentors, real estate agents and entrepreneurs. In her spare time, she spoils her three cats and one dog and she is an avid belly dancer in the ancient folkloric genre, you would be most familiar with.
Becoming a Sought After Speaker
February 8, 2012 by Sarah
Filed under Coaching, List Building Strategies, Organization and Productivity Strategies
Within 20 days from today you could become a sought after speaker. Are you ready for that? Are you tired of working hard to get each client and not getting booked, even though you are an amazing public speaker or trainer? Even if you are super social-networking savvy, even if you are great at follow-up and brilliant at e-mail marketing, you are still missing out if you have not yet mastered how to use public speaking to easily attract clients.
The proven formula to deliver a speech and come home with clients is both an art and a science. Caterina Rando has the best kept secrets for growing your business and is going to graciously share her 20 years of experience with you on February 18-19 to do just that. She is a best-selling author, an award winning keynote speaker, trainer, business coach and a publisher. Her book has been translated into 11 other languages. She is world renowned with an overwhelming array of repeat clients who have consistently made mini-fortunes from following her teachings.
In this dynamic two-day event, Caterina will share her ten step system on how to use public speaking, tele-seminars and webinars to make your business THRIVE. “When I started my business in 1995 I had no marketing budget and started to use public speaking to grow my business. Since then I have studied and, more importantly, tested and retested the best ways to use public speaking to easily attract clients. I will share all my top secrets and strategies with you here. These are the same ideas that have helped many of my clients quickly double and triple their income.” Read more





