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	<title>Evolving Advisors</title>
	<link>http://www.evolvingadvisors.com</link>
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		<title>Hiring a Copywriter Could be Your Smartest Business Decision</title>
		<description><![CDATA[As a business owner, you likely wear many hats, some of which you’re uniquely qualified to put on, others that are a little – or maybe a big – stretch. However, there is one hat many business owners, especially new ones, wear (often in the hopes of saving money) that often unwittingly hurts their business. [...]]]></description>
		<link>http://www.evolvingadvisors.com/hiring-a-copywriter-could-be-your-smartest-business-decision/</link>
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		<title>Using Social Validation as a Marketing Tool</title>
		<description><![CDATA[When you’re looking to buy a product or service, do you ask people around you for their thoughts and opinions? Do you read product reviews before you click “buy” on a website? Just how important are other people’s opinions in your life? If you’re like most people, your answer to the question above is probably [...]]]></description>
		<link>http://www.evolvingadvisors.com/using-social-validation-as-a-marketing-tool/</link>
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		<title>5 Tips on how to have a “STICKY” website! Keep your readers engaged for longer!</title>
		<description><![CDATA[Writing copy for your website should be really simple and easy. After all, you’re the expert in your business, right? The trouble is, you’re the expert in your business, which means you know way more than the average potential customer is going to want to know. Many business owners make the mistake of giving away [...]]]></description>
		<link>http://www.evolvingadvisors.com/5-tips-on-how-to-have-a-sticky-website/</link>
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		<title>Crazy Networking</title>
		<description><![CDATA[I live in Toronto and went to the last one of the season and quite frankly, I had a blast. What is it? It is run on a format and don’t quote me on it (c’mon, I have only been to one), but is very organized so when you enter, you pay $20 and are [...]]]></description>
		<link>http://www.evolvingadvisors.com/crazy-networking/</link>
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		<title>Surrounded By Kindness</title>
		<description><![CDATA[Have you been blessed with Kindness as an entrepreneur?  Do you ask for help?  Do entrepreneurs ever volunteer to help you?  Do you give back? When I look back over the last nine months of my career, I have to confess I have been surrounded by kindness from other entrepreneurs and today, I would like [...]]]></description>
		<link>http://www.evolvingadvisors.com/surrounded-by-kindness/</link>
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		<title>Writing Successful Web Copy</title>
		<description><![CDATA[Writing copy for your website should be really simple and easy. After all, you’re the expert in your business, right? The trouble is, you’re the expert in your business, which means you know way more than the average potential customer is going to want to know. Many business owners make the mistake of giving away [...]]]></description>
		<link>http://www.evolvingadvisors.com/writing-successful-web-copy/</link>
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		<title>Are Entrepreneurs Born or Created?</title>
		<description><![CDATA[Are entrepreneurs born or created?  Did you always have the itch to work for yourself?  From what age did you know you would only be happy working for yourself?  Do you think it is inborn? I talked to an Ad agency man once who in the hallmark of his career was told he wrote great [...]]]></description>
		<link>http://www.evolvingadvisors.com/are-entrepreneurs-born-or-created/</link>
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		<title>Business lessons I learned from canoe trips</title>
		<description><![CDATA[I love the summer time; the extra light, the sunshine, the sounds of the kid’s outdoors which makes me reminisce about my childhood. I was fortunate to be sent on canoe trips during my teens, to the Adirondacks for two week spans. Our guides must have been very experienced to have led us for these [...]]]></description>
		<link>http://www.evolvingadvisors.com/business-lessons-i-learned-from-canoe-trips/</link>
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		<title>Is your copyright up to date?</title>
		<description><![CDATA[I have a quick tip for you today, and it might be something you haven&#8217;t considered in a while. Is your copyright up to date? While it may not be fancy, or new, checking that the copyright date on your website, articles and marketing materials is up to date and says 2012 is a quick [...]]]></description>
		<link>http://www.evolvingadvisors.com/is-your-copyright-up-to-date/</link>
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		<title>Writing successful web copy that sells</title>
		<description><![CDATA[Writing copy for your website should be really simple and easy. After all, you’re the expert in your business, right? The trouble is, you’re the expert in your business, which means you know way more than the average potential customer is going to want to know. Many business owners make the mistake of giving away [...]]]></description>
		<link>http://www.evolvingadvisors.com/writing-successful-web-copy-that-sells/</link>
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