Most Sure-Fire Proven Customer List Building Tips to Grow your Business!!!

February 27, 2012 by  
Filed under Coaching, List Building Strategies

For Coaches, Consultants, Advisors, Mentors, Entrepreneurs who are still confused about which List Building Strategies to use!!!

It’s no secret that building your customer list is one of the most challenging parts of building your business!!

In today’s uncertain economy and in building a business, list-building strategies often spell the difference between failure and success. If you’re like most entrepreneurs, you’ve probably heard gazillion things you can do to start building your customer and client list.

The great news is that entrepreneurs can use several free or low cost strategies that work like a charm- the proven formula is in doing them right. While any of the marketing tips in this series will work independently, combining two or more will skyrocket your results.

  • Develop a Social Media Presence-If you don’t know this, it is the best kept secret! Entrepreneurs can create accounts on sites like Facebook, Twitter, Linkedin and can regularly communicate with prospects. According to Michele Scism, you could have 1000 followers in just 30 days and that’s because it’s an effective and inexpensive way to maintain top of-mind-status with potential clients and customers. A couple of things to keep in mind when social networking:
  • Let personality shine. It’s no secret that people want to do business with people, so implementing personal touches is a good thing. From a favorite football team to a favorite pet, prospects will begin to like and trust entrepreneurs they can get to know (and if they don’t they’re probably not an ideal client anyway.) It’s a fact of life that when you are posting you need to give something of value. Suppose you were a color expert you could add that the color blue connotes trust and that is why banks and the police use it.
  • Keep an eye on the clock. The ugly truth about writing on social media is that time just flies by. Between creating new posts, checking others posts, responding here and there, an hour can go by in what seems like mere seconds. In other words it can be an effective means for customer list building but not if it means it is taking up more time than it should. The best kept secret is to use a timer and only allow yourself so much time on social media.
  • Tie social networking in with other marketing materials. Another best kept secret…Start a conversation on Twitter or Facebook, and direct followers to its end on a blog or a website. Or start a conversation in an article and direct readers to a Facebook post with more information.

© 2011 Sarah Wood

 About the Author: Sarah Jo Wood is founder of Evolving Advisors Inc. and author of ‘How to turn a No or a Maybe into a Yes!”  Her coaching program teaches entrepreneurs like you to overcome objections so you can sign up all the clients you want, fill your practice, and increase your bottom line.  To begin supercharging your sales, download your complimentary sales package today at www.evolvingadvisors.com.

Comments

2 Responses to “Most Sure-Fire Proven Customer List Building Tips to Grow your Business!!!”
  1. Pauline says:

    Hi Sarah

    I love social media (that is where I found your blog!) I mainly use Facebook and Twitter but I am also on LinkedIn but know I need to do more there.

    I enjoyed your post and yes it is important to build a relationship with your list so putting your personality into your business is a must.

    I laughed when I read about how time flies when you are writing on social sites it is surprising how a couple of hours can be used up and you think it is only about 1/3rd of that time!

    Have a great day
    Pauline

  2. SarahJo says:

    Glad you enjoyed it, I have had to relegate myself to using a timer or I could spend all day at it. It is so much fun to play at it and have so many friends to engage with. Your Greek island sounds idyllic. Best Sarah

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