5 Places You Can Use Magnetic Phrases for Maximum Impact

February 20, 2012 by  
Filed under Coaching, Copywriting

Within one day you could be writing like a Copywriter!

Magnetic Phrases – those spellbinding words that attract interest from readers and compel prime customers to complete the purchase – are very powerful tools that can – and should – appear in any business owner’s toolbox. The beauty of magnetic phrases is that you can use them anywhere you need a boost in responses. Most of you would think to use compelling words and phrases in sales copy, but would you think to use them in your blog posts? Or newsletter articles, perhaps?

The fact of the matter is that this compelling lingo can be used to captivate readers of any medium, but here are the top 5 that we’ll talk about today:

  1. Sales pages. Of course, anyone who has written or has thought about writing a sales page knows that you’ve got to attract attention, keep attention, and move readers to the sale. So it’s no secret that magnetic phrases would have a place on the sales pages devoted to the promotion of your products and services. Read more

How Top Copywriters “Magnetize” Readers – and Sell Millions of their Products and Services

February 16, 2012 by  
Filed under Coaching, Copywriting, Online Marketing

There’s a secret that top copywriters don’t want you to know about. The secret is that getting more sales with your marketing is all about getting readers excited to step forward and do business with you.

And a major way to do that is by choosing words that strike the right chord with your target market and cause them to respond with enthusiasm – so that they can hardly wait to click that “Buy Now” button or take whatever other action you want them to take.

And when you have a “copywriting toolkit” chock full of compelling words at your disposal, you’re able to :

  1. Get your creative juices flowing. When starting from scratch, most of us fall back on our inner database of most-used words to communicate our message. But unfortunately, marketing that is filled with common, everyday language isn’t likely to excite or compel your readers…you’re more likely to bore them right to sleep. (No offense…it’s true of all of us!) Not to mention that when you’re staring at a blank screen, even the best writers in the world sometimes struggle with writer’s block (you know, that sweat-inducing, sheer-panic feeling that rises when you realize you can’t think of a single word to write). But if you know the right words to use, you can… Read more