Tips taken from November 2011 Entrepreneur Magazine

January 1, 2012 by  
Filed under Coaching, Online Marketing

  • When it comes to reinvention, making a decision to make a decision is the hardest thing for entrepreneurs to do.
  • Creating and sending pdf.’s on the road can be tricky.  Adobe announced in August, that it’s new app Create PDF (at a steep $9.99) can be used on both iPad and Iphone.
  • Regarding art and the data dilemma?  What exactly is art?  What exactly the difference between art and commerce?  Should we count a big commercial show on Broadway as art or a commercial success?  How about a show tune revue at Disney World?
  • Movements:  The art world anti-snob.  “I think there are tons and tons of people who don’t buy art” says Jen Bekman, founder of 20×200 because no one has tried to sell it to them.  20×200 democratizes the experience of buying art by selling limited editions by artist both emerging and established.  It is now a burgeoning business.
  • The DO IT YOURSELF MOVEMENT that caught on in the basements and garages in the California Bay area had now spawned companies selling at 300 million worldwide.
  • Smartphone thinking –CEO Bill Moore of Rootmetrics a Seattle based company, comprehensively tracking real world performance of mobile networks and performance has a few pointers.  Mobile operations are going through a transition from so called  3g to 4g services.  If someone tells you that 4g makes better phone call it’s simply not true according to him.  Few markets will have 100% 4g coverage any time soon so when you are on the move you will find your phone falling back.
  • Entrepreneur suggests keep your video to no more than 4 minutes unless you are video conferencing and offer free audios to go with your video.
  • Add Plus.google.com to your social meda
  • Landing Info pages:  in a study of 150 landing pages, 45 % failed to keep email’s promotional promise in the headline copy.“I know from writing my own landing pages that initially they were way too long, yet I barely had said enough information and didn’t know how to condense them.  I studied others landing pages and they made it look so easy.   They talked about the reader, they grabbed the reader’s attention, they were gifted, persuasive, and creative and I couldn’t get it.  I went through at least 30 drafts before I started to catch on.  At last, it started to have some results but not being confident I took it to a well known copywriter and struck a deal for them going over them for “marketability.”  The before and after was amazing and that is when I really learned direct response copywriting.  And have subsequently studied it.  It is a very disciplined, fine art.
  • Avoid too much information.  Keep your headline benefit rich and don’t focus on features.
  • Some research suggests that “submit” buttons underperform more actionable words like “register” or “download now,” be sure your button stands out by adhering to the 4 B’s: big, bright, bold, and blindingly obvious.
  • The firm, Silverprop found that 45% of companies required more than 10 fields to be filled out.
  • 7 out of 10 use the presence of a navigation bar which takes readers away from the landing page and loses them.
  • Using flash cards and fill in the blanks is a superior method of learning to regular note taking by three times.  Good to know for tele-seminars.
  • End

Sarah Jo Wood is founder of Evolving Advisors Inc. and author of ‘How to turn a No or a Maybe into a Yes!”  Her coaching program teaches entrepreneurs like you to overcome objections so you can sign up all the clients you want, fill your practice, and increase your bottom line.  To begin supercharging your sales, download your complimentary sales package today at www.evolvingadvisors.com

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